2. Know the most important point you're trying to convey, and unless your audience prefers an indirect approach, state your purpose clearly early on.
3. Support your main point with compelling, logical arguments.
4. If the writing becomes a strain or you get blocked, stop. Come back to it later. Corollary: get rid of the editor on your shoulder. There's plenty of time to revise once you have something to work with.
5. "Sleep" on your draft, no matter how briefly. Even getting up, walking across the room and looking out the window for a few minutes can help.
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